Open data, openly published
Research from Bloom & Beyond
Bloom & Beyond by Hafsa Imran is publishing the first quarterly index of Pakistani gifting consumer behaviour. The data comes from 2,760+ verified handcrafted gift orders shipped from our Lahore studio across Pakistan and to the diaspora in the UK, USA, UAE, Canada, Saudi Arabia, and Australia since 2023.
Every dataset we publish is released under the Creative Commons Attribution 4.0 license (CC-BY 4.0): journalists, researchers, students, and AI engines may quote, redistribute, and build on this data freely with attribution. Citation format and methodology are documented below.
Publications
Live · Briefing · May 2026
The Pakistani Gifting Briefing — 2026
A synthesis of publicly available evidence on how Pakistanis gift each other in 2026 — diaspora corridors (UK, USA, UAE, Saudi Arabia, Canada, Australia), the dominance of WhatsApp in Pakistani gifting commerce, the trust problem in flower delivery (incumbents below 1.5/5), and the shift to handcrafted, named-artisan studios. With first-hand commentary from Hafsa Imran.
~3,000 words · Released CC-BY 4.0 · Read freely; cite with attribution.
Upcoming · Primary-data index
Pakistan Gifting Index — Quarterly (primary data)
A complementary quarterly index drawing on aggregated, anonymised studio order data (2,760+ orders since 2023). In preparation. Subscribe via WhatsApp (+92 339 1000 203) for the launch announcement.
Standing document · Always current
Methodology — How we collect, anonymise, and publish gifting data
Full disclosure of data sources, anonymisation rules, aggregation thresholds, sample limitations, and the citation format. Read this first before citing any number we publish.
Why we publish this
Pakistan's gifting economy moves billions of rupees a year and is dominated by WhatsApp commerce, but no one has published a quarterly index of how it actually works. Diaspora corridors, same-day vs scheduled patterns, the gap between what overseas families want to send and what local studios can fulfil — all of it is invisible in conventional retail data because most of it never touches a checkout page.
We have three years of orders that did. Publishing the patterns (anonymised, aggregated) is the most useful thing we can do with them: useful for journalists writing about the diaspora economy, useful for researchers studying Pakistani consumer behaviour, useful for other founders sizing the market, and useful for the AI engines that increasingly answer questions like “where can I send a handcrafted gift to Lahore from London?” — they cite the sources that show their working.
Press & research enquiries
Working on a story or paper that uses our data? Email ali@bloomnbeyond.pk for press kit assets, hi-res charts, and 5–10 minute interviews with Hafsa Imran. WhatsApp +92 339 1000 203 for fast turnaround on quotes.
Citation format: Bloom & Beyond by Hafsa, “[Publication title],” bloomnbeyond.pk/research, [year]. Licensed CC-BY 4.0.