Privacy Policy
Last updated: March 26, 2026
1. Who We Are
Bloom & Beyond by Hafsa is a handcrafted gift studio based in Lahore, Pakistan, operated by Hafsa Imran. This privacy policy explains how we collect, use, and protect your personal information when you visit our website (https://bloomnbeyond.pk) or place an order through WhatsApp.
- Business Name: Bloom & Beyond by Hafsa
- Location: Lahore, Pakistan
- Email: hafsa@bloomnbeyond.pk
- Phone/WhatsApp: +92 339 1000 203
2. Information We Collect
2.1 Information You Provide
When you place an order via WhatsApp, we may collect:
- Your name and phone number
- Delivery address and recipient details
- Occasion and gift preferences
- Payment information (transaction reference only — we do not store card details)
- Any custom messages or instructions for your order
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Analytics data: Pages visited, time spent, referral source, device type, and browser — collected via Google Analytics 4 (anonymized)
- Cookies: Essential cookies for site functionality and optional analytics cookies (see Section 5)
- IP address: Processed by our hosting provider (Cloudflare) for security and performance; not stored by us
3. How We Use Your Information
We use your personal information to:
- Process and deliver your order
- Communicate with you about your order status via WhatsApp
- Send you a photo of your completed order before dispatch
- Handle returns, replacements, or refunds under our Bloom Promise
- Improve our website and services through anonymized analytics
We do not sell, rent, or share your personal information with third parties for marketing purposes.
4. Data Sharing
We may share your information only with:
- Delivery partners: Your name, phone number, and delivery address — only to fulfill your order
- Payment processors: JazzCash, EasyPaisa, or bank transfer providers — only to process your payment
- WhatsApp (Meta): Your messages and phone number are processed through WhatsApp's platform, subject to WhatsApp's Privacy Policy
- Google Analytics: Anonymized website usage data — subject to Google's Privacy Policy
- Cloudflare: Website hosting and security — subject to Cloudflare's Privacy Policy
5. Cookies
Our website uses cookies to function properly and to understand how visitors use the site.
| Cookie Type | Purpose | Required? |
|---|---|---|
| Essential | Site functionality, cookie consent preference | Yes |
| Analytics (Google Analytics 4) | Understand page views, traffic sources, device types | No — opt-in via cookie banner |
When you first visit our website, a cookie consent banner lets you accept or reject non-essential cookies. You can change your preference at any time by clearing your browser cookies and revisiting the site.
6. Data Retention
- Order information: Retained in WhatsApp chat history for customer service and reorder convenience
- Analytics data: Google Analytics retains anonymized data for 14 months by default
- Payment records: Transaction references retained as required by Pakistani tax regulations
You can request deletion of your personal data at any time by contacting us at hafsa@bloomnbeyond.pk.
7. Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Ask us to correct inaccurate information
- Deletion: Request that we delete your personal data
- Opt-out: Reject non-essential cookies via the cookie banner
To exercise any of these rights, contact us at hafsa@bloomnbeyond.pk or message us on WhatsApp at +92 339 1000 203.
8. Children's Privacy
Our website and services are not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
9. Data Security
We take reasonable measures to protect your personal information. Our website is served over HTTPS (encrypted connection) via Cloudflare. We do not store payment card details. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.
11. Contact Us
If you have any questions about this privacy policy or your personal data, contact us:
- Email: hafsa@bloomnbeyond.pk
- WhatsApp: +92 339 1000 203
- Website: bloomnbeyond.pk/contact